When it comes to fighting brassiness and keeping blonde locks looking primo, no product does it quite like ELEVEN Australia’s Keep My Blonde Shampoo. The formula is blue-based, vegan and paraben-free, specifically formulated for blondies and lightened hair types in mind. It’s a rich and ultra-nourishing shampoo that is suitable to use on all hair types and textures and even nourishes an itchy, dry scalp with soothing properties. ELEVEN has even made sure to make their packaging 100% recyclable, how good!? We’d recommend pairing this with the ELEVEN Australia Keep My Blonde Conditioner for ultimate blonde benefits.

• Blue-based, extracted with Violet tones to rid brassy, orange tones
• Anti-fade properties to keep your lightened locks protected in between salon visits
• A rich formula, packed with tonnes of nutrients making it ideal for any hair type and texture
• Suitable to use if you’re experiencing an irritated, dry scalp 
• 100% Vegan, Cruelty-Free and Paraben-Free
• Watermelon scented
• Jumbo bottle size 500ml

• Extract Violet 2 - the hero ingredient here, this extract boosts the blonde tones in your locks and removes those pesky brassy and orange streaks that are the bain of every blonde babe's existence 

• Cucumber Extract - ever so soothing, calming and nourishing properties. Cucumber does it all, it revives damaged hair and calms stressed out, irritated scalps 

• Hydrolysed Quinoa - Protects and nourishes your tresses from inside-out 

Aussie blondes, we’re looking at you. Or anyone who has blonde, lightened, white or grey hair! 

Taking a pea-sized amount, work it into your scalp and massage through from roots to ends, ensuring a rich lather. We recommend a second wash if you don’t often wash your hair. Rinse thoroughly and follow with the ELEVEN Australia Keep My Blonde Conditioner.